12Rs: Circular Products

12Rs: Circular Products

The focus of moRE is sustainability and endless resource circulation to create value through upcycling following the standards of Circular Mark, supporting circular economy and sustainability principle.



moRE develops and creates innovative products from waste materials to address all categories, from household waste (including UHT boxes and water bottle caps) to agricultural and industrial waste (including cellulose debris from different crops and fabric dust). The Circular Economy Model takes into account the use of renewable products according to the 12R principle that we adhere to:



moRE's products are committed to reducing the use of new materials and waste from various sectors, thus supporting the environment. Using coffee chaff, fabric dust, aluminium foil, and recycled plastic as base materials, moRE decreases the utilisation of new resources, optimising the production cycle.



moRE meticulously develops furniture and home decor with attention to detail. We consider practical use and encourage users to repair worn parts to prolong their service life. We are ready to provide spare parts from alternate materials to revive your moRE products back to service.



moRE attempts to respond to consumer behaviour and offer liberty and flexibility with moRE products. We transform things already in hand into something beyond. Our mould lamp can switch into a plant pot that, although different in purpose, still possesses equal worth.




moRE designs furniture and products to withstand the test of time with beauty in every context and atmosphere. We aim to prolong furniture and product life as long as possible and reduce waste generation.



Every item purchased can be returned to moRE for a second life through a responsive and responsible upcycling process that is still renewable and durable to offer customers something new yet the same high quality.



Creativity and sustainability are essential features of our product design. moRE provides consumers room to express themselves through existing items they can use in new and different styles. This approach allows users to adjust their usage and create interior ecosystem elements freely in a fresh and unique way.



In our design process, moRE combines various waste materials with recycled PP (Polypropylene) or PE (Polyethylene) that are impact and abrasion-resistant, not easily distorted but remain lightweight and highly heat resistant. Creating renewable materials for various applications with durability and uniqueness aims to reduce and replace the usage of virgin materials and co-exist with the environment.



With various substitute materials, consumers can adjust, select, or apply according to their needs with materials including coffee chaff, fabric dust, bottle cap, or aluminium foil from UHT box main component options for furniture or as an add-on to elevate the atmosphere.



Our design concept considers altering the piece's look and replacing the renewable material to merge the needs of various users and allow more prolonged use. moRE assesses source material traits to add hue and vibrancy for decoration. Specifically, moRE's cone lamp can be modified by flipping and swapping a rubber decor sheet for other upcycling materials. 



moRE provides a complete solution for those who want to convert waste into valuable resources, based on our intention to develop and reuse renewable materials through upcycling. We transform waste into valuable goods from industrial operations and post-consumption debris to create "Sustainable Products" with accessibility, function and responsibility.




Durability and longevity are not just physical properties of materials. moRE aims to create timeless furniture design suitable for every era and everyone, extending to decorative feature and function variety.



moRE innovation encourages the design and remanufacturing of existing materials for better implementation and quality of further use- including transforming upcycled materials like PlasCoff and coffee rattan into the production process, which can be used again as renewable materials.



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